Privacy Policy

Last updated: 4 September 2026

I Know The Barman (“we”, “us”, “our” or “the Website”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how information may be collected, used and disclosed when you visit or interact with:

https://iknowthebarman.com/

I Know The Barman is an informational and entertainment website covering spirits, cocktails, bartending, home bars, man caves, bar equipment, drink accessories, product reviews and related topics.

The Website also participates in affiliate marketing programs. This means that some links may be affiliate links through which we may earn a commission if you make a qualifying purchase.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect limited information about visitors to the Website.

Information you provide to us

You may voluntarily provide personal information when you:

Contact us through our Website or email
Submit an enquiry
Submit a comment, review or other content, where those features are available
Otherwise communicate with us

This information may include your name, email address and the contents of your message.

You do not generally need to provide personal information simply to browse the Website.

Information collected automatically

When you visit the Website, certain information may be collected automatically through cookies, analytics technologies, hosting services, security tools and affiliate tracking technologies.

This information may include:

IP address
Browser type and version
Device type
Operating system
Approximate geographic location
Referring website
Pages visited
Date and time of visits
Time spent on pages
Links clicked
General information about how you interact with the Website

We use this information primarily to operate, secure, analyse and improve the Website.

2. Google Analytics

We use Google Analytics, including Google Analytics 4 (GA4), to understand how visitors use our Website.

Google Analytics may collect information such as:

Approximate location
Browser and device information
Pages visited
How visitors interact with the Website
Session and engagement information
Referring sources
Other website usage information

Google Analytics may use first-party cookies and similar identifiers to distinguish visitors and understand website usage. Google states that its default Analytics implementation collects information including users, session statistics, approximate geolocation, and browser and device information.

We use Google Analytics to help us:

Understand which articles are popular
Improve our content
Identify website problems
Understand general visitor behaviour
Improve Website performance and user experience

We do not intentionally send directly identifying information, such as your name or email address, to Google Analytics.

Google requires websites using Analytics to disclose their use of Google Analytics and how information is collected and processed.

For more information about how Google handles information collected through Analytics, please refer to Google’s applicable privacy documentation.

3. Cookies

The Website uses cookies and similar technologies.

A cookie is a small file that may be stored on your device when you visit a website.

We may use cookies for purposes including:

Website functionality
Website security
Analytics
Understanding Website traffic
Affiliate tracking
Remembering certain preferences
Measuring the effectiveness of our content and links

Some cookies may be placed by third-party services used by the Website.

Where required by applicable law, we will request consent before using non-essential cookies.

You can also control or delete cookies through your browser settings. Disabling cookies may affect certain Website functionality or the ability of affiliate networks to accurately attribute referrals.

4. Affiliate Marketing

I Know The Barman participates in affiliate marketing programs.

Currently, these may include:

Awin
impact.com
Amazon Associates

We may also participate in additional affiliate networks in the future, including CJ Affiliate.

Affiliate links allow us to receive a commission when a visitor clicks a qualifying link and subsequently makes an eligible purchase or completes another qualifying action with the relevant retailer or advertiser.

The price you pay is generally not increased because you use an affiliate link.

Affiliate tracking may involve cookies, tracking parameters, click identifiers or similar technologies that allow the affiliate network or advertiser to determine that a visitor arrived through our Website.

Affiliate networks may collect information relating to clicks, referrals, browser or device information, and transaction attribution.

5. Awin

We participate in affiliate programs provided through Awin.

When you click an Awin affiliate link, Awin’s tracking technology may use cookies or other tracking mechanisms to attribute a subsequent transaction or action to the appropriate affiliate.

Awin states that affiliate tracking cookies may record information such as the advertiser and partner program, date and time of a click, and other link parameters used for attribution.

Awin also states that, in general, its tracking cookies are not considered strictly necessary and that appropriate consent should be obtained where required by applicable law.

Where applicable, we will use appropriate consent mechanisms and signals in connection with Awin tracking.

For more information about Awin’s privacy and tracking practices, please refer to Awin’s own privacy and cookie documentation.

6. impact.com

We may use impact.com to manage affiliate relationships and track referrals and qualifying actions.

When you click an affiliate link provided through impact.com, tracking technologies may be used to identify the source of the referral and attribute a qualifying action or purchase.

Impact’s privacy information explains that its services may process information such as IP address, browser and device information, pages visited, dates and times, activity and other statistics. Impact also describes the use of cookies for its services.

Impact states that, when processing information on behalf of clients, it does not receive information such as a visitor’s name, address or credit-card information as part of its standard tracking activities.

For further information, please refer to impact.com’s own privacy policy.

7. Amazon Associates

I Know The Barman may participate in the Amazon Associates Program.

Some links to Amazon may be affiliate links. If you click one of these links and make a qualifying purchase, we may earn a commission.

Amazon and its associated technologies may use cookies or other mechanisms to identify referrals and attribute qualifying purchases.

When you leave I Know The Barman and visit Amazon, Amazon’s own privacy policy, terms and other applicable policies will apply.

We do not receive your payment details when you purchase products through Amazon.

We do not have access to your Amazon account, credit-card details or other payment information submitted directly to Amazon.

As required by the Amazon Associates Program, applicable affiliate disclosures will be provided on the Website.

8. Future Affiliate Networks

We may join additional affiliate programs in the future.

These may include CJ Affiliate or other affiliate networks.

If we begin using additional affiliate networks that involve cookies, tracking technologies or the processing of visitor information, we may update this Privacy Policy and our cookie-consent practices as appropriate.

9. Third-Party Retailers and Websites

Our Website contains links to third-party websites, including:

Alcohol retailers
Product retailers
Manufacturers
Affiliate-network websites
Cocktail and spirits organisations
Other informational websites

When you click a link and leave I Know The Barman, you are subject to the privacy policy and terms of the third-party website you visit.

We do not control and are not responsible for the privacy practices, security, content or policies of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information or making a purchase.

10. Product Purchases

I Know The Barman does not generally process payments for products featured in our reviews.

When you purchase a product through an affiliate link, the transaction normally takes place directly with the relevant retailer.

We therefore do not ordinarily receive or store:

Credit-card information
Debit-card information
Banking information
Retailer account passwords
Your complete purchase details

The retailer or merchant is responsible for processing your transaction and handling the personal information you provide during the purchase process.

11. How We Use Information

We may use information collected through the Website to:

Operate and maintain the Website
Respond to enquiries
Improve our articles and product reviews
Understand Website traffic
Analyse visitor behaviour
Improve Website performance
Maintain Website security
Detect and prevent abuse or fraudulent activity
Measure affiliate referrals
Comply with legal obligations
Protect our legal rights and interests

We do not use personal information for purposes that are materially inconsistent with those described in this Privacy Policy unless permitted or required by applicable law.

12. How We Share Information

We may share information with third-party service providers that help us operate the Website.

These may include:

Website hosting providers
Website security providers
Google Analytics
Awin
impact.com
Amazon and its associated affiliate services
Future affiliate networks, such as CJ Affiliate
Technical service providers
Professional advisers
Government authorities where required or permitted by law

We do not sell your personal information as a general business practice.

Affiliate networks may receive information necessary to attribute referrals and qualifying transactions.

13. International Data Transfers

I Know The Barman is intended for an international audience.

Some of the companies and service providers we use may operate or process information outside Australia, including in the United States and other countries.

As a result, information collected through the Website may be processed or stored in countries outside your own.

Where applicable privacy laws require safeguards for international transfers, we will take reasonable steps to comply with those requirements.

14. Data Security

We take reasonable steps to protect information against unauthorised access, misuse, loss, alteration or disclosure.

However, no website, online service or internet transmission can be guaranteed to be completely secure.

You should therefore understand that providing information over the internet involves some degree of risk.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required or permitted by law.

For example:

Contact enquiries may be retained for as long as reasonably necessary to deal with the enquiry.
Analytics information is retained according to our Google Analytics configuration and applicable Google policies.
Affiliate tracking information may be retained by the relevant affiliate network according to its own policies and tracking requirements.
Website and security logs may be retained according to the practices of our hosting and security providers.

When personal information is no longer reasonably required, we may delete, anonymise or securely dispose of it.

16. Your Privacy Rights

Depending on where you live and which privacy laws apply, you may have rights relating to your personal information.

These may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of personal information in certain circumstances
Withdraw consent where processing is based on consent
Object to certain processing
Request restriction of processing in certain circumstances
Request a copy of certain personal information
Opt out of certain communications or tracking where applicable
Make a privacy complaint

These rights are subject to applicable legal exceptions and limitations.

To exercise a privacy right, please contact us using the details provided below.

We may need to verify your identity before processing certain requests.

17. Australia

I Know The Barman operates from Australia.

Where the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) apply to our activities, we will handle personal information in accordance with those requirements.

We aim to manage personal information in an open and transparent manner and take reasonable steps to protect information from misuse, interference, loss and unauthorised access.

If you have a privacy concern, please contact us first so that we have an opportunity to address it.

If your concern cannot be resolved, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).

18. European Union and European Economic Area

If you are located in the European Union or European Economic Area and the General Data Protection Regulation (GDPR) applies to our processing of your personal information, you may have additional rights.

Depending on the circumstances, these may include:

Access to your personal information
Correction of inaccurate information
Deletion of information
Restriction of processing
Objection to processing
Data portability
Withdrawal of consent
The right to lodge a complaint with an appropriate data-protection authority

Where consent is required for non-essential cookies or tracking technologies, we will seek that consent before using those technologies.

Google states that websites using Google measurement technologies may need to obtain and communicate consent signals for applicable users in the European Economic Area.

The legal basis for processing may include consent, legitimate interests, legal obligations or other lawful bases available under applicable law.

19. United Kingdom

If you are located in the United Kingdom and applicable UK data-protection legislation, including the UK GDPR, applies to our processing of your personal information, you may have additional privacy rights.

These may include rights relating to:

Access
Correction
Deletion
Restriction
Objection
Data portability
Withdrawal of consent

Where applicable, you may also have the right to complain to the Information Commissioner’s Office (ICO).

Where non-essential cookies or similar tracking technologies require consent, we will seek appropriate consent.

20. California Residents

If you are a California resident and the California Consumer Privacy Act (CCPA), as amended, applies to our activities, you may have additional privacy rights.

Depending on the circumstances, these may include the right to:

Know what categories of personal information we collect
Request access to personal information
Request deletion of personal information, subject to applicable exceptions
Request correction of inaccurate personal information
Opt out of certain sales or sharing of personal information where applicable
Limit certain uses of sensitive personal information where applicable
Receive non-discriminatory treatment for exercising applicable privacy rights

We do not knowingly sell personal information for monetary consideration as a general business practice.

However, certain forms of online advertising, analytics or affiliate tracking may potentially be classified as “sale” or “sharing” under applicable California law depending on how technologies are configured.

Where applicable, California residents may exercise their rights by contacting us using the details below.

We will not discriminate against you for exercising privacy rights provided by applicable California law.

21. Children’s Privacy

I Know The Barman contains information about alcoholic beverages and is intended for an adult audience.

The Website is not intended to encourage children to purchase, obtain or consume alcohol.

We do not knowingly collect personal information from children in circumstances where doing so would violate applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

Parents and guardians should supervise children’s use of websites relating to alcoholic beverages.

22. Alcohol-Related Content

I Know The Barman provides educational and entertainment information about:

Spirits
Alcoholic beverages
Cocktails
Bartending
Home bars
Bar equipment
Man caves
Alcohol-related products

The Website does not generally sell alcohol directly.

Where we link to an alcohol retailer, the retailer is responsible for complying with applicable alcohol licensing, age-verification, delivery and sales requirements.

Readers are responsible for complying with the laws applicable in their location.

Alcohol should be consumed responsibly.

Information published on I Know The Barman is for general informational and entertainment purposes and should not be considered medical, legal or professional advice.

23. Comments and User Content

Where the Website allows visitors to submit comments or other content, information that you voluntarily publish may be publicly visible.

Please avoid submitting personal information that you do not want made publicly available.

We may remove comments or submissions that are unlawful, offensive, abusive, misleading, promotional or otherwise inappropriate.

24. Links to Social Media and Other Services

The Website may contain links to social media platforms and other third-party services.

Clicking these links may take you to a third-party website or service that operates under its own privacy policy.

We are not responsible for the privacy practices of those services.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be necessary when:

We introduce new Website features
We begin using new analytics or tracking services
We join additional affiliate networks
Our data-handling practices change
Applicable privacy laws change
We introduce advertising or other technologies

When we make material changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage visitors to review this page periodically.

26. Contact Us

If you have a question about this Privacy Policy, wish to exercise a privacy right, or have a concern about how your information is handled, please contact us:

I Know The Barman

Website: https://iknowthebarman.com/

Email: support@iknowthebarman.com

We will endeavor to respond to legitimate privacy requests within a reasonable period and within any timeframe required by applicable law.